02 Jul, 2019

Digital Marketing Analyst

€24,000 - €25,000 aastas
  • Digital Marketing Jobs UK
  • Southampton, UK
Turunduse / Reklaami / PR

Töö kirjeldus - job description.

A great opportunity to join a leading consumer organisation as a Digital Marketing Analyst. You will be delivering campaign and customer analytics and insight to inform marketing investment and business decisions. You will work closely with the Campaigns Manager to plan, implement and drive a digitally focused, customer centric marketing programme. This will involve mapping/analysing existing customer journeys and optimising these. Role and responsibilities: * Manage all marketing data sources * Provide data driven insight and recommendations * For all Marketing deliverables, using internal & external data: * analyse customer data to understand customer behaviour and identify trends * report & recommend changes to improve campaign performance * report on campaign ROI * report on sales conversion from marketing activity * Develop & deliver marketing performance reports including a KPI dashboard * Designs & produce specific campaign measures * Consult on campaign tagging & additional onsite tracking * Continually review marketing analytics technology & processes for continuous improvement, leading to making quantified recommendations to the business Skills and experience required: * Practical experience in Customer Relationship Management, direct marketing, database marketing, analytics * Real passion and interest in data & analytics * Significant experience using web analytics packages such as Google Analytics to report on website performance * Experience in managing, collating and analysing CRM data * Experience working with analysing data from telephony systems such as Response Tap to track performance * Have a sound understanding Ad words * Comfortable with statistical modelling and business intelligence tools * An excellent track record of providing actionable insight to inform marketing/customer journey decisions If you want to work with a committed and fun-loving customer focussed team then apply now

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