Digital Marketing Executive
Hours: Monday – Friday 8.30am - 5pm
Salary: £22-£28k This is depending on experience and what you can bring to the role
A fantastic opportunity to work for a one of the UK’s biggest online engineering component suppliers
We are looking for an excellent, experienced, result-driven Digital Marketing Executive, Digital marketing strategies play a critical part of the success achieving the business goals and objectives. You will have fantastic experience and a passion for digital technologies and all digital marketing channels.
Build, plan and implement the overall digital marketing strategy.
Manage and improve online content / adverts through Google Adwords, keeping on-top of the trends and changes Google introduce on a weekly basis. Utilizing extensions and changes to expand our presence on the web.
Be actively involved in SEO efforts (keywords, image optimization etc.)
Manage all digital marketing channels
Knowledge of Dotmailer or a similar email platform – To be able to send emails and monitor the performance.
Oversee all the company's social media accounts.
Provide creative ideas for content marketing (landing pages) and updating the website through HTML and CSS – Be familiar with how this ties-in to Adwords.
Collaboraye with our graphic designers to improve user experience on the web.
Forecast sales performance trends
Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics) and using spreadsheets to relay the information back to our product managers.
Monitor competition and provide suggestions for improvement.
Acquire insight in online marketing trends and keep strategies up to date.
Requirements & Skills
Proven experience in Google Adwords – know the importance of high performing keywords and how they benefit the company.
Good knowledge of all different digital marketing channels
Good knowledge, understanding and experience with digital marketing concepts and best practices
Knowledge of Google Analytics and Google Adwords
Microsoft Office Platform (excel, word etc)
HTML / CSS Knowledge
Familiarity with web design
Sense of ownership and pride in your performance and its impact on our company’s success
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills